Do you want the dramatic story or the real story?

DRAMATIC STORY

In a town overtaken by sugar zombies, one group of unlikely heroes decided to fight back. Declaring war on evil corporation Sugar Mountain, they created a soft soft drink to stop the sugar spikes once and for all. Emily, Bruce and Bruce’s pug Carl are also known as:

CANS: Crusaders Against Nefarious Sugars. One thing’s for sure. This town ain’t big enough for the both of them.

REAL STORY

Jan, Dom & Jaroslav were sick of soft drinks being so sugary so decided to rethink drink. They wanted to make something softer on the mind, body and planet. CANS was born: alpine sparkling spring water with a splash of real fruit with just 3 ingredients. No sugarcoating.

THE NOT SO SECRET PLAN FOR WORLD DOMINATION

After selling 1,000,000 CANS in 18 months, they realised that there’s a lot of people with a not so sweet tooth. So CANS is expanding around the world to give people a healthier option to sodas, colas & fizzy drinks. The ultimate mission: create a non-sweetened soft drinks section in supermarkets & stores to help more people avoid excess sugar.